形象選舉行為

Voters Select Their Candidate by

Adoption Motivation

Surface Usability of Adoptee

• As a Product

• Measured by Popularity

Ideology (and Group Interest)

• As an Emotion

• Measured by Overall Evaluation

• Which is Based on Candidate's Image

Social Image

• A long-term Cultivation Effect

• As a constant at a specific time point such as an election

選民投票的對象，其選擇乃基於：

取用動機、

表面有用性、

意識型態-含利益分配、

社會形象