How Do People Vote
53237 選民結構 之 投票行為論
選民的類型、投給誰、為何投、如何贏取、可改變性
53237 Voters Structure Theory
There are five different voters' groups: Agree, Disagree, Changing, Swinging and Laggard.
Agree
|
Disagree
|
Changing
|
Swinging
|
Laggard
|
|
Conceptual Structure |
5 |
3 |
2 |
3 |
7 |
Percentage of total Population |
25% |
15% |
10 % |
15% |
35% |
Average Percentage of Voters |
38.5% |
23% |
15 .5% |
23% |
- |
Vote for投給誰 |
Pro group interest & stabilityLikely for ruling party |
Pro criticism & dis-satisfactionLikely for opposition party |
Changeable perceptions of usability and social value framework |
Growing collective behavior |
Do not vote unless personal involvement |
Factors of choice為何投 |
Ideology,Personal and group interest |
Ideology,Idealism |
Candidate's image appeal |
Trend of social belief |
Outside serious crisis |
How to win the votes如何贏取 |
Rendering labeling with external imageFaction and partyIncentive and favorsInterpersonal , religious relationship |
Rendering labeling with external imageFaction and partyIncentive and favorsInterpersonal , religious relationship |
Promoting publicityStriving for positive social image |
Organizational resources
|
Exaggerating threatening image |
Possibility to change voter's choice可改變性 |
Very Low |
Very Low |
Possible |
Possible |
Low |